February 21, 2009 3:00 pm GMT

Could the sweepstakes programme of India Today Book Club really exist

by Gary Illyes


This question was asked by Surjit Singh

First of all, let’s shed an insight on India Today Book Club for those who don’t know what it is.
India Today is one of the greatest media networks in India. Its content — mostly news — appears on virtually every media type in India, including but not limited to printed press, online press and radio.

India Today Book Club is a subsidiary of India Today and is very similar to the world-wide known Reader’s Digest Book club. It has its own member reward programs which is credit based. For example if you order from India Today Book Club items for at least 1000 Indian Rupees (roughly 20 USD), you will get 75 credits in value of 75 Rupees (about 1.5 USD) and which can be used ONLY for ordering gift cards or membership renewals.

Not so long, spam emails started to travel through the internet which tried to deceive the user in clicking links in order to conduct fool play, including data fishing (phishing) and signing up to websites for a stunning award, which usually was 1KG of Gold.

Most of these emails were initiated by 123greetings.com, an online system for sending greeting cards and the main target of the emails were Indian citizens.

India Today group never sent emails claiming the existence of any type of sweepstakes and their only reward program is the “Members Reward Scheme” which never exceeds 150 rupees (about 3 USD).

If you get emails telling you about India Today Sweepstakes Programme, please avoid clicking links from the email body.


Comments

3 Comments on " Could the sweepstakes programme of India Today Book Club really exist "

  1. Dan Waldron on Sat, 21st Feb 2009 3:16 pm  

    Hi. I read a few of your other posts and wanted to know if you would be interested in exchanging blogroll links?

  2. methode on Sat, 21st Feb 2009 6:30 pm  

    Hello Dan,

    Sorry but we have no blogroll.

  3. shania on Thu, 4th Feb 2010 6:41 am  

    The India Today Book Club sweepstakes is very much genuine & authentic.In fact they have recently announced the winners of Rs 60 lakh sweepstakes , 1 kg gold sweepstakes & the maruti SX4 car winners. On demand you can also get the list from their call centre.However they have already sent intimations to all the winners. One should not distrust a brand like India Today atleast!

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