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Blogrush is gone… No probs… Blogrush alternative is coming

October 31, 2008 by methode  
Filed under SEO

Cos We create another one!

OK, seriously. I was very disappointed when got the email from blogrush.com saying that they go out of business. By the way, this is the second company or service I was extremely satisfied with and went out of business, the first was Koreru.com, my former webhost. After I was customer for about a year or so, they decided to just go out of business. In a way it was good, cos I got forced to get a server cluster, it was bad, cos I was thrown in the deepest *ahem* possible.
And now blogrush. I got tons of traffic from them, which I badly miss, sincerely.

Just as the traffic of devoracles.com dropped, I got in conversation with a 4ugroup chief regarding why the traffic is so low. No, this is a personal website so it’s not their business, they were just wondering I guess. I explained; their first reaction was that I’m an idiot because I was relying on referral traffic. Yup, thanks again for the compliment Beth. The second reaction was that I have a new assignment: create a service like blogrush but better. How cool, I’m as excited as a turtle could be in the middle of the Gobi dessert, really. Watch out for Santa falling from the skies.

Anyway, if you’re seeking for a blogrush alternative and can wait about a week, you got a solution: there will be a service like the mixture of the former blogrush and of Technorati. The signup will be contact based to maintain the quality of the network, You can decide which sites should appear on your widget, advertising opportunities and many other things. Did I say yet it’s free? The plan is to sustain the dedicated server from advertising, which, I have to admit, I think it’s a really bad idea. Whatever.

I can’t tell an URL yet, but if you’re interested, just drop a comment. What the hack, it’s free, we all love free services.

CSS taken to extreme - The sprite

October 28, 2008 by methode  
Filed under CSS

No, not the drink nor a fairy. I talk about a CSS technique which has been borrowed from the game developers if I’m not mistaken, but correct me if I’m wrong; since games appeared first and not CSS I guess this is the situation. The sprites in computer graphics are images which are moved across the screen to form a larger scale image. Uhh, I don’t understand! Read further and I explain.

In short, what’s this all about: I’m almost sure everybody realizes that nowadays every website has in its structure some kind of image, either for navigation, for background, for borders, anything, but today a website can’t look like back in ‘95, so the images has been brought on the scene to make the websites look better. The images which appear in the layout of a website are controlled by CSS. So, let’s say you have a website which has a cool background, every link has its own background image, you have cool borders, rounded corners. How would you do that in CSS? Somehow like this:

#bg{
background:url(bg_img.jpg) repeat-y center;
}

#wrap{
margin: 0 auto;
width:700px;
background:url(wrap_bg_img.jpg) repeat-y center;
}

.home a{
display:block;
width:25px;
height:25px;
background:url(home_bg_img.jpg) no-repeat center;
}

.about a{
display:block;
width:25px;
height:25px;
background:url(about_bg_img.jpg) no-repeat center;
}

As you see above, each element has its own image. Each image is, let’s say 3kb. So what happens when someone loads this page? The end-users’ browser will open 4 connections to the webserver, and will request each image one-by-one. So, there is time spent to open and close these connections. In addition, there is 12kb of data requested.
What if I say, you can resolve all this by opening one single connection and transfer only 6kb of data, and every image will be transferred to the browser so your page will look like you’d have transferred all the images separately?

Follow please this link: Ask.com’s sprites.
What do you see? A bigger image which contains all the images which are used on Ask.com. In one single file they transferred all the images, thus minimizing server impact and minimizing the amount of transferred data. These are the sprites has been invented for. Cool, isn’t it?

So, how to use these sprites in our own life? It’s extremely simple: you dump all the images you want to use in one single image file, then you move that image as you want, using CSS.
Using an example is easier to explain, so let’s see that example.

sprite example | Devoracles.com

The image file I will use is the one you see on the left. I will create a link and if you hover over it you will see another image as the link’s background, same applies if you click it.

So, a live example:

Try to click it, hover over it. You will notice a nice, smooth transition between the images, no waiting between the image loads.
The style used which manages to make use of the sprite is this:

.sprite a{
display:block;width:25px;height:25px;background:url(http://devoracles.com/images/sprite.png) no-repeat;
}
.sprite a:hover{
background-position: -27px 0;
}
.sprite a:active{
background-position:-54px 0;
}

How can sprites be in your favor? Well, they will speed up your website, considerably because of two factors: less time spent with opening/closing connections, then a single file will be much smaller than many small files. So you will save bandwidth.

Have questions? I’m here to answer them.

Gone Fishing… Sorry, Phishing: Miss Rachel Harriet Kahn is dead, RIP

October 27, 2008 by methode  
Filed under Online Security

At least this time nobody tries to steal my identity. Here’s an example for a message when the phisher tries to increase your interest by offering an incredibly high amount of money. What we have to do is to reply to an e-mail address, the next step would be to transfer some funds into an offshore account, then we can wait the money. Till the end of the universe…

FINANCIAL BUSINESS PROPOSAL

Advocate Loyen Van Smith
Loyens & Smith NV.
Fred. Roeskestraat 202,
P.O. Box 71170 1008 AE
Leiden, Netherlands.
Email:barrloysmithesq@aol.com
E-mail: advocateloyensmith@walla.com

Good day.

I am Advocate Loyen Van Smith,A senior legal practitioner and partner with the Loyens and Smith law Chambers in Leiden Netherland.

I wish to know if we can work together on a very important proposal I am about to introduce to you.

I would like you to stand as the beneficiary to my deceased client Rachel Harriet Kahn, she was the CEO of R.H. Kahn Construction who made some deposit of ?19.700, 000 (Nineteen Million Seven Hundred Thousand Euros} with the ING BANK [http://www.ingbank.nl]here in Amsterdam Netherland,Before her demise.

You can visit this web site to confirm my information’s to you at TACA passenger plane in the Honduran capital Tegucigalpahttp://news.bbc.co.uk/2/hi/in_depth/2008892.stm

She died without any registered next of kin, Because she moved to the United States Of America years back before this accident,and as such the funds now have an open beneficiary mandate. And the bank has being writing me all this while,Because they recognize me as her lawyer back here, And they have requested I try and locate any of her beneficiary to come for this funds.As that is the policy here in the Netherlands.

For years now I have been unsuccessful in locating any of her relatives and so have decided to seek other means to transfer this fund. I seek your consent to present you as the next of kin of the deceased. I agree to pay you 30% of the fund as the account owner, 60% would be for me.While we would set aside 10% for settling any expenses we make during this transaction.

I have all necessary legal documents that can be used to back up any claim we may make at the bank,And with my status covers every other aspect.

So please if you are interested in doing this with me, Do respond to me via my personal Email:barrloysmithesq@aol.com,So that I can give you more comprehensive details on what we are to do, And discuss further modalities, On how we can have this funds released and wired into your designated bank account, before my meeting with you for the disbursement of the fund .

Please you need to keep this transaction confidential, Until we have successfully transferred this funds into your designated bank account.

Awaiting your urgent and positive response.

Yours Sincerely.
Advocate Loyen Van Smith
E-mail: advocateloyensmith@walla.com
Email:barrloysmithesq@aol.com

The message was reported by a Brazilian user, thanks for it.

The road to a professional content | Ethics and Standards

October 26, 2008 by methode  
Filed under Contentology

Like it or not, blogging and online publishing in general is part of journalism. The problem is that the content is written by untrained people who extremely often commit mistakes a professional journalist wouldn’t do. The first step to the professional content, in my humble opinion is to follow the standards and ethics of the journalism, thus eliminating basic mistakes.

First, let’s make one thing clear: I won’t show in these series real counterexamples. I don’t want to say that for example that “Matt Cutts blog is not good because… “, I’m not a judge, I just try to enlighten some things. By the way, if you’re wondering who Matt Cutts is, he’s a Google engineer and his personal blog can be found here.

Journalism when first appeared in England in the 10th century, wasn’t controlled by any journalistic code of ethics. Monks wrote these rudimentary newspapers by hand where they expressed their beliefs on one single paper, then other monks were copying these texts, then distributed the fresh newspapers to the people who had the knowledge of reading. There was no issue, monks didn’t lie.

The problem appeared when other knowledgeable people started to publish their own newspapers. They wrote their own beliefs which often had nothing to do with the reality.
To avoid the people’s disinformation, appeared in the 13th-14th century the first standard which said:

Don’t lie

That is, that simple. This simple standard was ported in every journalistic Code of Ethics and Standards we nowadays have, we still use this standard, at least it would be awesome if everyone would use it.

The Standards and Ethics codex of the journalists’ was complemented by many other things as the humanity evolved. For example it was added that a journalist shouldn’t accept bribes, another clear and simple standard. But let’s take a look on the current Ethics codex of the International Federation of the Journalists. It’s a very short read so please follow [this link] and read the codex.

I won’t go into every principle, I’ll just rip off the ones which can be reflected on online publishing too and can have the greatest impact on your content. So, the very first principle says:

Respect for truth and for the right of the public to truth is the first duty of the journalist.

As you see that’s what the first journalist standard in the history said, too. Why should you follow this principle? While a lie can bring you extreme traffic on short run, on long run you loose your reputation. Think with your visitor’s mind: “Dam, this guy cheated me once, I bet he will try again, I won’t read his posts again”, you lost a visitor. The problem is that not only one will think that way, but many. You loose your reputation, you lost your traffic and possibly your revenue too.
I can’t say this enough: tell the truth, your visitors will like you and your reputation will be increased considerably with each post.
Also, as per the 3rd amendment, you shall publish only content which source can be verified. This is very important in my opinion; if you say that “Google released its first space shuttle” it’s OK, but link back to your source, link to a Google page where this was announced. This will exclude people thinking that you actually said the untruth, and is also in your benefit: if other bloggers find your post faster than the Google announcement, they will possibly link to you, and I hope I don’t have to explain how precious a good link is.

4th principle states:

The journalist shall use only fair methods to obtain news, photographs and documents.

While in offline life theft is a bad thing, so is online. It’s extremely simple to go to the Reuters news service and copy-paste everything you find, that content will not be your own, the fact that you stolen will mark you, and not in the good way. If you’re unlucky, Reuters will also file a DMCA content removal request you have to comply with.
So, now form the bloggers point of view: You will have duplicated content (because it’s likely that Reuters published the content first), you will have headaches because DMCA lawyers are dancing on your head and after they finished, you remove the stolen content which will be punished by the search engines as they don’t like 404 pages.
Stealing content and publishing under your own name is also plagiarism, which in my honest opinion is one of the most disrespectful acts you can do. You will be caught, then you can say “bye-bye” to your reputation.
If I’m already at plagiarism, let’s see the 8th amendment:

The journalist shall regard as grave professional offences the following:

  • plagiarism;
  • malicious misrepresentation;
  • calumny, slander, libel, unfounded accusations;
  • the acceptance of a bribe in any form in consideration of either publication or suppression.

I think each is clear, maybe the last is a bit on the gray line because many bloggers write for example paid reviews.
My thoughts on paid reviews are, that you should only accept payment from a paid review if the one who requested the review wants from you the truth, your belief about the advertiser’s product, website or service. If they want you to say that the product is excellent while it’s the most fishy you ever saw, you better refuse to accept the offer. Why? Because you have impact on your users. If you say the background of Google is white, they will believe you; if you say that a product is excellent, they will believe you, they buy the product then realize that it’s the worse possible and never ever will believe you again. You lost your hard earned reputation.

These were the ethics of the International Federation of the Journalist which can be reflected on the online publishing. I really recommend you to read and even bookmark the page I linked above, you can only win if you comply with the standards of the journalism.
If you’re in the mood of reading, I’d also recommend The Washington Post Standards and Ethics. One thing is very interesting about this codex, specifically that this Codex was, let’s say composed right after the Watergate Affairs, when it was revealed how great impact can the journalism have on specific things, in Watergate Affairs case on democracy.
To learn more about the Watergate Affairs, please follow this link to The Washington Post’s archive.
If you’d like to dig yourself further in the Standards of Journalism, a great source shall be the International Principles of Professional Ethics in Journalism.

Basically, these were the standards I wanted to shed light on. If you think anything else should be mentioned, don’t hesitate to comment; I would be extremely glad to adjust the post.

Also, while I said I wouldn’t judge any other blog, You are anonymous and you can. Did you find a blog post or even news article which didn’t obey with the International Federation of Journalists Standards and Ethics? Please, drop a comment with a link to the post or the article.

Thank you.

I’d like to recommend subscribing to the RSS feed set up for these posts as this way you will get the posts directly in your favorite reader. To subscribe, please follow this link to Feedburner where you can choose your reader.

The road to a professional content | Introduction

October 25, 2008 by methode  
Filed under Contentology

A professional content is easy to understand, to read, has a well formed structure and title. Blogging which is nowadays one of the most popular hobbies the people choose, either because they want to share their life, experiences and difficulties they had or because they are simply bored. The only problem with blogging is that usually it has nothing to do with professionalism: the text is blatant, no standards and ethics are followed and because of the lack of the standards, these type of contents become boring and useless, often a headache to read. Can this be changed?

I’m not a journalist yet, but I study journalism and I’m sharing my knowledge with anyone who’s interested in the hope that it will be useful and at least a part of the learned things will be put in action. I really hope that in the next few years the number of the blogs will increase, I enjoy the fact that anyone can share his opinion and knowledge. I’m just dissatisfied with the way many do this sharing.

Just for the matter of the example, if you will follow these posts, You’ll understand that a well chosen title how can increase the effectiveness of your content, a well designed content how can be in the benefit of your user, a well-chosen font type how can keep your visitor reading and returning, and a good knowledge about the applicable “Journalistic Ethics and Standards” how can avoid you some headaches.

As I said, I’m not a journalist yet. I really hope when I graduate the journalism college, better said IF I graduate this college, I will be able to provide my users the content they will really find interesting, or at least they will recognize sooner if they should read a post or not. Because this is part of the ethics, too: the user shouldn’t read a whole article to learn if it’s useful for him or not; he should know from the first 2-3 sentences.

I will try to post these, let’s say lessons every Sunday, and I will cover the following things:

  • Genres and use of the genres
  • Standards and Ethics
  • Typography - Designing a good layout
  • Communication
  • Media sociology
  • Media psychology

Why will the posts be in your benefit? Simply because if you’re more professional, the users will be more likely to revisit your blog or website, your content will be more appealing and interesting, the visitors will find your posts useful.

I recommend following these posts to anyone who runs a blog, you can only win by using the tactics described in each post.

I’d also like to recommend subscribing to the RSS feed set up for these posts as this way you will get the posts directly in your favorite reader. To subscribe, please follow this link to Feedburner where you can choose your reader.

Please, tune in, you can only win.

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