The road to a professional content | Introduction

A professional content is easy to understand, to read, has a well formed structure and title. Blogging which is nowadays one of the most popular hobbies the people choose, either because they want to share their life, experiences and difficulties they had or because they are simply bored. The only problem with blogging is that usually it has nothing to do with professionalism: the text is blatant, no standards and ethics are followed and because of the lack of the standards, these type of contents become boring and useless, often a headache to read. Can this be changed?

I’m not a journalist yet, but I study journalism and I’m sharing my knowledge with anyone who’s interested in the hope that it will be useful and at least a part of the learned things will be put in action. I really hope that in the next few years the number of the blogs will increase, I enjoy the fact that anyone can share his opinion and knowledge. I’m just dissatisfied with the way many do this sharing.

Just for the matter of the example, if you will follow these posts, You’ll understand that a well chosen title how can increase the effectiveness of your content, a well designed content how can be in the benefit of your user, a well-chosen font type how can keep your visitor reading and returning, and a good knowledge about the applicable “Journalistic Ethics and Standards” how can avoid you some headaches.

As I said, I’m not a journalist yet. I really hope when I graduate the journalism college, better said IF I graduate this college, I will be able to provide my users the content they will really find interesting, or at least they will recognize sooner if they should read a post or not. Because this is part of the ethics, too: the user shouldn’t read a whole article to learn if it’s useful for him or not; he should know from the first 2-3 sentences.

I will try to post these, let’s say lessons every Sunday, and I will cover the following things:

• Genres and use of the genres
• Standards and Ethics
• Typography - Designing a good layout
• Communication
• Media sociology
• Media psychology

Why will the posts be in your benefit? Simply because if you’re more professional, the users will be more likely to revisit your blog or website, your content will be more appealing and interesting, the visitors will find your posts useful.

I recommend following these posts to anyone who runs a blog, you can only win by using the tactics described in each post.

I’d also like to recommend subscribing to the RSS feed set up for these posts as this way you will get the posts directly in your favorite reader. To subscribe, please follow this link to Feedburner where you can choose your reader.

Please, tune in, you can only win.

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